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1. The Impact of Online Content on Portuguese Tourism

Author:
David Goodger
Publication Date:
11-2019
Content Type:
Research Paper
Institution:
Oxford Economics
Abstract:
The Portuguese tourism industry has benefitted from a greater embrace of online content, driving engagement with travellers and ultimately creating new jobs. This study explores the value of online content to the tourism economy in Portugal, building on prior analysis for Southern European destinations. The analysis quantifies the proportion of recent tourism growth which was generated by successfully embracing online platforms and with an improved focus on digital skills. Remaining growth opportunities are also estimated, including the potential for job creation, from increased investment in digital infrastructure and skills. This will help to meet higher tourism growth targets.
Topic:
Tourism, Digital Economy, Customer Service, and Consumerism
Political Geography:
Europe and Portugal

2. The Impact of a 'No-Deal' Brexit on travel and Tourism

Author:
Simon Kyte, David Goodger, and Helen McDermott
Publication Date:
12-2018
Content Type:
Commentary and Analysis
Institution:
Oxford Economics
Abstract:
A “no-deal” Brexit would cause a 5% drop in UK outbound travel and tourism trips in 2020, because of the stifled economic backdrop and impact of a weaker pound. Ireland and Spain would be the hardest hit from fewer UK visitors. In contrast, the weaker pound could mean that UK tourism inflows are 4% higher in a “no-deal” scenario, provided there is no travel disruption. But lower levels of domestic tourism mean that we would expect UK travel and tourism GDP to be 2% lower than our baseline forecast in 2020.
Topic:
Diplomacy, Economics, Regional Cooperation, Tourism, European Union, and Brexit
Political Geography:
United Kingdom and Europe

3. The Impact of Online Content on European Tourism

Author:
David Goodger
Publication Date:
07-2017
Content Type:
Commentary and Analysis
Institution:
Oxford Economics
Abstract:
This study explores the value of online content to the tourism economies of six southern European countries: Greece, Italy, Spain, Cyprus, Croatia and Malta. The analysis quantifies the proportion of recent tourism growth generated by greater use of online platforms. Improvements since the previous report (produced in 2013) are highlighted. Remaining growth opportunites are estimated, including the potential for job creation, from increased internet adoption by the tourism industry in each country to meet source market demands.
Topic:
Tourism, Digital Economy, Internet, Customer Service, and Consumerism
Political Geography:
Europe