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1. The Boom and the Busts: Mendocino County's Agricultural Revolution

Author:
Charlie Harris and Christopher McKenna
Publication Date:
01-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
California’s Mendocino County is a single-industry economy. Arriving in the sixties, marijuana cultivation gained a momentum in Mendocino that local government eventually began perceive as unstoppable, filling an economic void once occupied by lumber and fishing. Remote, permissive, boasting near-perfect outdoor growing conditions and conveniently situated between San Francisco and Portland, Oregon – two cities with something of a reputation for the consumption (and nationwide distribution) of marijuana. This convergence of assets, along with the benefit of timing, have led Mendocino County to draw growers – whether seasoned professionals or hopeful amateurs – from all over the world.
Topic:
Economics, History, Capitalism, Economic growth, and Economic Policy
Political Geography:
United States and California

2. Berry Brothers & Rudd: Family, Reputation, and the Cultivation of the European Wine Trade

Author:
Douglas Ajram, Charlie Harris, and Christopher McKenna
Publication Date:
09-2018
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
There is no better testament to the longevity of Berry Bros. & Rudd than its rich history of, and great capacity for, reinvention. The family firm began life as a grocery store in 1698, founded by a woman now known only as the Widow Bourne. It is now Britain’s oldest wine and spirits merchant, and one of the nation’s ten oldest family-run businesses, boasting six Masters of Wine – the most of any company in the world – as well as two Royal Warrants, a mark of recognition for tradespeople that provide goods or services to the British royal family.
Topic:
Economics, International Trade and Finance, Political Economy, Food, and Capitalism
Political Geography:
Europe